SV Agri Processing

End to end potato supply chain management from input selling, contract farming, infrastructure, logistics to delivery of product to processors and retail clients

Investment details: First round of Investment (Solo Investor)

Date of Investment: July 2011

SONG Investment Thesis

• Promoted by Hemant Gaur and Ganesh Pawar with over 25 years of collective experience managing the agri supply chain for large corporate players such as PepsiCo, ITC and Bharti Wal­Mart.
• Potato is a key crop (4th largest crop after rice wheat and corn with over a $4B market) + is one of the fastest growing food processing industries. 5X growth in last 10 years thus presenting a good beach-­-head to capture the end-­to­-end supply chain management space in Potato and related fruits and vegetables space.
• Supply chain management for F&V is very poor in India with over 30% value loss due to improper management

Social Impact

• The company currently works directly with 5,000 farmers and will plan to reach 20,000 farmers in the next 3 years

SONG Value Addition

• Strategic and operational planning for next 2 years; planning for investments to build strategic assets such as cold storage, grading and sorting plant and seed development infrastructure (tissue culture lab and hardening plant)