Underserved Masses in India

SONG plans to invest in sectors that can help improve the quality of life of the masses in India. Indian population could be segmented based upon household Income into four distinct segments; Rich (1.7%), Middle Class (12.8%), Aspirers (33.9%) and Deprived (51.5%).

“Huge opportunity exists to build businesses targeted towards improving quality of life of the underserved masses.”

Aspirers are one of the fastest growing segments, which we believe form the core of what we term as the “masses” in India. Huge and growing opportunity exists to offer relevant products and services for both consumptions and infrastructure related needs of the mass market.

However, to satisfy the needs of this historically underserved market, we believe that their unique needs cannot be solved by mere replication of current developed economy business models without significant local innovation.

We therefore see a strong opportunity for helping build highly scalable business models through local innovation that can “organize the unorganized” sectors with a goal to offer “high quality” but “affordable cost” products, services and solutions that improve quality of life of the masses in India.